The Mighty Spoon is a bone broth line in Austin, Texas. I branded the entire company as art director and chief creative. I worked one-on-one with Maite, the chef at The Mighty Spoon, to brand the company. I built a guide of communication objectives, picked the name, wrote promotional copy, and brainstormed. I then created the logo and style guide, designed all promotional materials including banners and business cards, then made the iconic diamond-shaped product packaging.