Campaign: Lyme Disease Test | Client: EverlyWell | Role: Concept, Director, Designer
Production partner: Mackenzie Smith
The launch of our Lyme Disease test coincided with the start of summertime. Combining messaging in this ad series, I worked with Mackenzie to source props and shoot this summer pack stop-motion.
To boost exposure, we also ran state-specific targeted ads showing states and ticks.
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