Next up: Art Island 

A multi-day experiential activation transforming iconic Austin venues into a fully realized, fictional Texas town—bringing Amazon Prime Video’s original series to life.

I was the artist liason and talent manager for 10+ artists doing hand-drawn art activations in the form of jacket design and tattoos. 

I co-produced the Country Music Awards photobooth activation, sourcing props, creating a custom backdrop and environment.

Artist Operations for A Large-Scale, Immersive Activation

Prime, TX

all y'all are welcome

A NOTE:

Our team collaborated with lead agency PRODUCE FM to bring sustainable elements to this event, including an upcycled set and assisting in material relocation post-load out . Jackets were sourced from a dallas-based secondhand retailer called Goodafair, providing a stylish alternative to mass-produced festival swag.



ROLE:

  • Managed 25+ artists across recruitment, onboarding, and scheduling
  • Onsite support for artists and activation
  • Supported multi-day, high-traffic SXSW activations
  • Built a photobooth installation for CMA that met brand standards and activation goals

METRICS:

  • 13+ billion media impressions
  • $106.5M estimated media value
  • 10,000 Attendees
  • 15 Visual artists booked
  • 3000+ Original Artworks created

PRESS:
Variety, Forbes, Adweek, WWD, IndieWire, Collider